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Welcome
New technology, old fashioned values
Looking for a company that you can build a long-term relationship with and that will generate a healthier bottom line for your business? We deliver
outstanding customized solutions with unbeatable customer support. Ask any of our clients if they've received better
service from a technology company. Contact us today to rapidly transform your business environment, and enjoy the process!
Mavice has helped companies like McCann Erickson, Intel, General Motors and Microsoft realize new and better ways to do business.
We specialize in AJAX, PHP, .NET, SQL, CSS, XML, XSLT, Javascript, C++ and other leading development languages.
Great software proven in the field
About Us
What we are all about
Founded in 2002 by Greg Russell
and Brian Stack, Mavice (pronounced 'mav-iss') LLC is a California based technology company providing world-class consulting
services along with the most advanced software solutions.
The Mavice LLC philosophy is built around four cornerstones: quality, customer
focus, premium systems, and integrity. Our primary goal is to satisfy our customers. We accomplish this goal
by increasing the efficiency and quality of our client's business environment through progressive technology.
We specialize in web 2.0, ajax, php, .net, and other leading development languages. Our products include: project management, content management,
recommendation engines, workflow tools and web 2.0 search solutions.
With over 10 years of experience in the public, private and government sectors, Mavice has the expertise and knowledge
required to overcome the challenges presented by our customers. We are a company that is dedicated to long-term
relationships with our clients, and are committed to project success.
Case Studies
Click on a company for details
Warm Colors Apiary is owned and operated by Bonita and Dan Conlon. Dan and Bonita raise honeybees to produce
the finest regional honey from the fields and forests of Western Massachusetts. In addition to making specialty
honeys, they also make pure beeswax candles, offer educational programs and beekeeping supplies.
A common challenge for small business owners is to keep overhead low while continuing to market, manage and
revise their products. WCA needed a robust, yet cost-effective solution that would meet their requirements not
only now, but as they continue to grow. With over 115 different products, an important requirement was the ability for Dan
to easily update and manage these products himself, without the need for hiring expensive IT personnel.
WCA turned to Mavice for their web store.
Mavice spent a good deal of time learning about WCA's needs and understanding their business. This phase
of a project is particularly important because every business is different; a one size fits all approach rarely
works when implementing business systems in different environments. Because we understood WCA's business, we were
able to develop a solution that made sense for their customers.
Mavice designed a robust database-driven web store that has become an important piece of WCA’s
overall bottom-line. The Mavice design offered WCA the following benefits:
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Quickly change web content without changing any code.
Update product prices and descriptions instantly.
Add or hide products without editing HTML or modifying the shopping cart.
Enables integrated purchasing, inventory and shipping.
Ability to store and manage customer information and product preferences
Manage order status
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WCA has now turned its site into a pleasant buying experience for customers across the country.
Founded in 1981, the American Film Market (AFM) has grown steadily to become the premiere global marketplace where all of
Hollywood's decision makers and trendsetters gather under one roof. Unlike a film festival, the AFM is a marketplace where
production and distribution deals are closed. In just eight days, more than $800 million in business deals will be sealed.
In order to facilitate these deals, AFM hired Mavice to create an online tool for exhibitors and distributors. For the first time,
AFM's online portal provided trade show exhibitors the ability to submit their film screening requests 24 hours a day,
7 days a week, and 365 days of the year. The fully integrated back office administrative tool (shown above) allows the
AFM staff to fully monitor, edit, and schedule these requests to the appropriate theaters. The administrative tool also includes
dozens of web reports and is fully integrated into their email system.
In addition, the software also includes a publicly available searchable online screening schedule. Users can browse
multiple categories such as film title, genre, language, company, or screening schedule. Furthermore, a complete listing of a
company's previously screened films at the market can be retrieved. Mavice also collaborated with Google to provide exhibitors
he ability to stream their film trailers on the site.
Designing for the Future
Mavice's creativity and technology expertise helped bring AFM's staff, exhibitors and distributors closer together then ever before.
Knowing that AFM would be looking to the future to provide an online store for individuals to purchase films this site was
designed from the start to be scalable and customizable and is currently posed to meet the future needs of AFM.
Warm Colors Apiary is owned and operated by Bonita and Dan Conlon. Dan and Bonita raise honeybees to produce
the finest regional honey from the fields and forests of Western Massachusetts. In addition to making specialty
honeys, they also make pure beeswax candles, offer educational programs and beekeeping supplies.
A common challenge for small business owners is to keep overhead low while continuing to market, manage and
revise their products. WCA needed a robust, yet cost-effective solution that would meet their requirements not
only now, but as they continue to grow. With over 115 different products, an important requirement was the ability for Dan
to easily update and manage these products himself, without the need for hiring expensive IT personnel.
WCA turned to Mavice for their web store.
Mavice spent a good deal of time learning about WCA's needs and understanding their business. This phase
of a project is particularly important because every business is different; a one size fits all approach rarely
works when implementing business systems in different environments. Because we understood WCA's business, we were
able to develop a solution that made sense for their customers.
Mavice designed a robust database-driven web store that has become an important piece of WCA’s
overall bottom-line. The Mavice design offered WCA the following benefits:
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Quickly change web content without changing any code.
Update product prices and descriptions instantly.
Add or hide products without editing HTML or modifying the shopping cart.
Enables integrated purchasing, inventory and shipping.
Ability to store and manage customer information and product preferences
Manage order status
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WCA has now turned its site into a pleasant buying experience for customers across the country.
Go To Warm Colors Apiary
The Open Source Movement
Why all the hype about open source technology?
Each day open source technologies continue to gain mainstream acceptance and support. The hype around many
open technologies is reaching intense levels. People are starting to ask should I consider open source
as part of my business model or how can I leverage open source technology in my current infrastructure?
Open source has a number of advantages over traditional proprietary models. The top five reasons that
most companies are staying with and moving towards open source are:
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Reliability
Performance
Cost
Security
Scalability
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Sendmail and Apache are two stellar examples of very successful and highly integrated open source technologies
that are helping businesses make and save money. Building products or companies around successful open source
projects allows you to inherit a large market share and build on an existing reputation. Using and integrating
open source technology will add inherent value to your product. This value comes from the continuously evolving functionality
developed by a pre-existing user base.
In the ever emerging markets, the advantages associated with utilizing open source technology far
outweigh the path of aggressive competition for market share. It can be seen time and time again in
today's economy, as a product reaches the saturation point, the fight for market share turns fierce.
This is where open source changes everything. Technologies built around open source can undermine competitors
by making the core pieces of the technology a commodity. You can then simply sell your technological edge or
service as a value added product to the core technology.
Another large advantage of working in and with open source is that open source does not rely on closed API’s.
The result is that open source projects are heavily involved with creating and integrating with standards which
in turn allows open source technology to be extremely flexible with a high degree of coexistence capability
with other products. Open source projects also spend a lot of time and effort encouraging the development community
to come up with improvements and new features to software. These new features can propel your product to find additional
sources of revenue.
The future of open source looks very bright. Market share in the areas of open source web services, database,
and storage infrastructure solutions continues to grow at a furious rate. With major companies such as
Novell and IBM putting increased financial and human resources into there open source solutions, the possibilities
are endless.
Brian Stack , Mavice CTO
Copyright© 2003, Mavice LLC.
Web 2.0
More than just a buzzword
The term Web 2.0 was the result of a brainstorming session between Tim O'Reilly and
Medialive International. Web 2.0 is not about technical specifications but is a
blending of various technologies and principles that have survived the dot-com bubble to provide
a richer experience for end-users. Web 2.0 is fundamentally based on the idea of using
the web as a platform for application development.
While many people still consider Web 2.0
to be a marketing buzzword, the Web 2.0 principles are catching on and are not going away
anytime soon. For example, the idea of not designing a web application for a single device
but for various devices such as PC's and handhelds or the idea of perpetual beta software in which
you continue to add small changes frequently instead of in bulk or the concept that data is
king, and if you can create a unique data source you will add value to your application. These are such a few of the principles of Web 2.0 which do not just produce a quality piece of software but can be
valuable business practices to retain your competitive edge in the market.
Mavice is currently heavily involved in numerious Web 2.0 projects ranging
from its independent film search engine at
InspiredTalent.net
to its project status tool that is being developed for Intel® which is a Web 2.0
application built from the ground up.
Contact Mavice at info@Mavice.com to find out how Web 2.0 technology can work for you.
Web 2.0 technologies supported by Mavice in web application development:
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Blogs
AJAX Suite: DOM, XML, XHTML/CSS, XMLHttpRequest, JavaScript
Recommendation Engines
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Interesting Links on Web 2.0:
Brian Stack , Mavice CTO
Copyright© 2006, Mavice LLC.
News
Mavice wins bid to deliver AMP Online/Back Office Solution to IFTA/AFM
20 April 2006, Santa Monica, California
The S3 software package is being developed to completely replace the current proprietary scheduling
tool and online screening scheduling. The S3 system will control all aspects for the IFTA’s
American Film Market (AFM) screening program. Exhibitors will log into the tool and complete
necessary forms required for the AFM. This includes forms that capture film information, along
with screening schedule preferences. The system will then take the submitted titles automatically
and assign the films to available time slots.
The system will inform buyers and market-goers with a clear, concise online screening schedule
that is fully searchable and printable. This screening schedule will include films that are
screening at the AFM, along with films that are in development, pre-production, post-production,
and library products.
Visit the IFTA Website
for details about IFTA.
News
IFTA renews contract with Mavice to deliver version 2.0 software
5 March 2007, Santa Monica, California
The S3 version 2.0 software package will add exciting new enhancments such as increased performance,
AJAX enabled interfaces, and dynamic branding for the screening schedule. The S3 system will continue to
control all aspects for the IFTA’s American Film Market (AFM) screening program. Major add-ons for
version 2.0 include increased reporting capabilites, a newly overhauled automatic
screening allocation program, numerous new administrative tools, and integration with Google Analytics.
The system will inform buyers and market-goers with a clear, concise online screening schedule
that is fully searchable and printable. New features in version 2.0 will include the ability for users
to add a favorites list and allow exhibitior to upload film art and increased control over their contents
visibility.
Visit the IFTA Website
for details about IFTA.
News
Mavice Recommendation Engine featured in IEEE Magazine
15 May 2006, Santa Monica, California
Mavice had the privilege to be one of a handful of exemplary and leading-edge technology
companies developing recommendation solutions that was featured in the May 2006 article
of IEEE Computer. While other systems require extensive customer input prior to
accurately suggesting content, the Mavice solution delivers on-demand
recommendations instantaneously. With this approach, there are no user-privacy issues,
or the need for an expensive infrastructure to handle customer history.
Article Preview:
Most consumers who have used Amazon.com or other major e-commerce Web sites are accustomed
to receiving recommendations for a book, music CD, DVD, or article of clothing they might
be interested in buying.
Initially, recommendation technology was relatively crude. It basically
just recommended products like other items the buyer had purchased. However, the technology has become
considerably more sophisticated and is now an essential part of many online retailers’ economic models.
The approach uses complex algorithms to analyze large volumes of data and determine what products
that potential consumers might want to buy based on their stated preferences, online shopping choices, and
the purchases of people with similar tastes or demographics. It is creating new revenue opportunities and increasing
both customer retention and the number of shoppers who become buyers.
Major recommendation-technology vendors include AgentArts, ChoiceStream, ExpertMaker, Google, and Mavice. Big users include
Amazon.com, Apple Computer, and the Netflix DVD-rental Web site.
Click link below to read the full article...
Click IEEE Article
to download a copy.
News
Mavice Releases Version 1.5 of the acclaimed Executive Project Management Software
15 January 2007, Santa Monica, California
The latest version of the Mavice Executive Project Management software offers substantial technological
improvements including:
Drag and drop task sorting
On-demand personnel information and vcf download
"My List" - add projects from any client to a personal list
View Product Info
News
McCann Worldgroup and Intel select the Mavice Executive Project Management Software Suite
15 March 2006, Santa Monica, California
McCann Worldgroup and Intel selected the Mavice Executive Project Management Package to manage their global marketing campaigns - a
major shift from excel spreadsheets.
View Product Info
News Archive
2-9 November 2005, Santa Monica, California
The AFM is the annual Hollywood gathering for the global motion picture industry. At AFM 2005, Mavice again
delivered the Mavice-AFM Online Trailer Center. It served as an online library that exhibitors
could submit their film trailers and meta-data too. In addition, buyers could access this robust online database free
of charge to research films at the upcoming AFM. The Online Trailer Center provided high-quality trailers and film art
with various search capabilities such as search by film category, company,and director. In addition, Mavice delivered
its Multimedia Kiosk to AFM so that exhibitors and buyers alike could peruse some of the fantastic film trailers and
information that was available on the Online Trailer Center.
Visit the 2005 AFM Catalog
Visit the AFM Website
for details about this event.
29-31 July 2005, San Diego, California
In 1986, the non-profit Visual Arts Foundation was formed to bring literary quality visual arts programming to
San Diego. Since then, its direction has focused solely on supporting the next generation of filmmakers -
through BestFest America. Andy Friedenberg, founder and Executive Director of the VAF
(and Executive Director of the Cinema Society of San Diego), heads an all-volunteer staff which
organizes both the organization's primary fundraiser, Oscar Night America Party, as well as BestFest America.
The BestFest Online Catalog will be avaliable from July 15th 2005 - August 14th 2005.
Visit the 2005 BestFest Catalog
Visit the BestFest Website
for details about this event.
29-31 July 2005, Hollywood, California
HypeFest is a unique film festival that links independent ideas with commercial creativity.
Providing a bridge between content creators in the independent and commercial communities,
HypeFest is dedicated to showcasing compelling and entertaining short films, commercials,
music videos and promos. The weekend-long event, held from July 29th-31st in Hollywood,
offers film screenings and nightly parties, complete with mixing and mingling opportunities.
The HypeFest Online Catalog will be avaliable from July 15th 2005 - August 14th 2005.
Visit the 2005 HypeFest Catalog
Visit the HypeFest Website
for details about this event.
21 April 2005
Launched in April 2005 as a new service operated by Mavice LLC, InspiredTalent.net's
mission is to provide a vehicle for individuals in the entertainment industry to
promote themselves and search a centralized online database for their media content and
hiring needs. InspiredTalent.net provides directors, actors, buyers and distributors the
opportunity to enhance the marketing, sales and distribution of their entertainment media.
InspiredTalent.net utilizes the lastest high-quality digitizing processes and Open-Search capabailites.
Visit InspiredTalent.net
for details about this service.
1 April 2005, Newport Beach, California
The Newport Beach Film Festival showcases more than 300 films from around the world each year. It offers an ambitious
and international selection of features, shorts, documentaries and animation. For the 2005 film festival,
Mavice will provide an online trailer center through its new InspiredTalent.net service. The online
catalog provides festival goers with high-quality trailers that they can view
from the comfort of their homes prior to the festival. Festival goers can search through films by
screening dates, times, special events, and categoires just to name a few. The NBFF trailer center
will be avaliable from April 1st 2005 - May 1st 2005.
Visit the 2005 NBFF Catalog
In additon, as in 2004, Mavice will also deliver a cutting-edge multimedia touchscreen kiosk system.
The kiosk offers information about every film that is being screened at the festival,
many of which had DVD quality trailers that can be watched at the users convenience.
In addition, the kiosk provides vital film schedule information such as date, time and theater location.
As an added bonus, the kiosk provides information about numerous film festival sponsors and
local eateries for hungry film goers.
Visit the NBFF Website
for details about this event.
3-10 November 2004, Santa Monica, California
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“The Mavice-AFM Online Trailer Center gave our exhibitors a new venue to promote their films.
Mavice delivered a first-class technical solution along with professional and timely service.
We look forward to working with Mavice on more cutting edge technology for the American Film Market.”
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Jonathan Wolf
Executive Vice President
Independent Film & Television Alliance
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The AFM is the annual Hollywood gathering for the global motion picture industry. At AFM 2004, Mavice delivered a
first for both exhibitors and buyers at AFM. The Mavice-AFM Online Trailer Center was an online library that exhibitors
could submit their film trailers and meta-data too. In addition, buyers could access this robust online database free
of charge to research films at the upcoming AFM. The Online Trailer Center provided high-quality trailers and film art
with various search capabilities such as search by film category, company,and director.
Visit the AFM Website
for further details about this event.
1 October 2004, Santa Monica, California
It is not to late to submit trailers! All submissions will remain on the Online Trailer Center through May 2005.
Fill out the Online Trailer Center Order Form
to submit your trailers to the Mavice-AFM Online Trailer Center.
Starting today and running through May 2005, the Mavice-AFM the Online Trailer Center will be online.
Mavice and AFM have teamed up to provide this exciting new service at this year's film market.
For the first time ever at the American Film Market, exhibitors will have the oppurtunity to market their
films to buyers 24 hours a day and 7 days a week via the Online Trailer Center.
Visit the Online Trailer Center
through May 2005.
15-25 April 2004, Newport Beach, California
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"Mavice has been an exceptional partner. The kiosk worked flawlessly and brought real
value to both the filmmakers and festival goers. The staff worked with our team to
add value to all aspects of the Festival. We look forward to working with Mavice
again to deliver the best technology to our customers."
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Gregg Schwenk
CEO/Executive Director
Newport Beach Film Festival
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The Newport Beach Film Festival showcases more than 300 films from around the world each year. It offers an ambitious
and international selection of features, shorts, documentaries and animation. For the 2004 film festival, Mavice delivered
a cutting-edge multimedia touchscreen kiosk system. The kiosk offered information about every film that was at the festival,
many of which had DVD quality trailers that could be watched at the users convenience. In addition, the kiosk provided
vital film schedule information such as date, time and theater location. As an added bonus, the kiosk provided information
about numerous film festival sponsors and local eateries for hungry film goers.
Visit the NBFF Website
for further details about this event.
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About Us
